About me

Hello! I’m Herbert, an Author, Content Strategist & Creator and eLearning Consultant with a Ph.D. in philosophy. I’m passionate about the power of words and stories.

As a content strategist, I have 15 years of experience in creating engaging and compelling solutions for various businesses, platforms, and media.

I am passionate about turning visions into practical strategies and am committed to delivering high-quality work. My outstanding analytical and problem-solving skills allow me to adapt quickly to new environments, audiences and strategies to determine hidden patterns and structures. 

My special organisational and communication skills connect cross-functional teams, international clients and stakeholders, seamlessly aligning people, business goals and workflows. My friendly and diplomatic nature enables me to establish meaningful relationships of trust between my team, colleagues, customers and partners through motivation and constructive feedback.  

I am tech-savvy and possess comprehensive specialist knowledge in writing, digital content creation & planning, public relations, content marketing and eLearning Design and I am extremely willing and able to learn.

Education

Ph.D. in Philosophy, 2003-2006
Leibniz on virtuality. A retrospective. Philosophy and Social Sciences Faculty, University of Augsburg.
Magna cum Laude

Master’s degree, 1998- 2003
Philosophy, Comparatistic Literature, History of Arts, University of Augsburg.

Erasmus, 2000-2001
Filosofia e Lettere, Università degli Studi di Bologna.

Skills

  • Content Strategy
  • Teamwork
  • Communication
  • Problem Solving
  • Decision Making
  • Leadership
  • Team Management
  • Public Relations
  • Agile Project Management
  • Editorial Planning
  • Content Creation
  • Writing & Copywriting
  • eLearning Development
  • Instructional Design
  • AI Content Creation & Editing
  • Content Marketing & SEO
  • Social Media Management
  • Analytics
  • Email Marketing

Experience

2024- Content Specialist, WIS

  • Providing writers with excellent feedback
  • Guiding authors/writers in doing research
  • Create insightful and data-driven content briefs backed up by keyword research
  • Conducting in-depth research on industry-related topics to develop original content
  • Identifying gaps and opportunities in new and existing content to meet the user intent
  • Conducting keyword research and using SEO best practices to increase traffic to the website

2022-2023 Head of Public Relations, Scout Gaming Group

  • Established a positive public image through strategic media relations and public speaking engagements
  • Organized exhibitions and events, e.g. ICE London, planning and executing the logistics, budget, and marketing, and representing the company to potential and existing customers.
  • Slashed administration costs 25% by negotiating pricing and fees while ensuring the continuation and enhancements of services.
  • Published articles and reports in industry press, showcasing the company’s expertise and thought leadership.
  • Managed the social media accounts, creating and posting engaging and relevant content, growing the followers and interactions, and enhancing brand awareness and loyalty.
  • Communicated effectively with clients and ensured their satisfaction and retention.

2020-21 Head of B2B Client Services, Scout Gaming Group

  • Improved customer service, identifying and implementing proactive measures to enhance the quality and efficiency of the service
  • Improved workflows and standard procedures, including communication guidelines
  • Implemented successful client onboarding measures through a learning path and a client manual
  • Hosted virtual DFS tournaments and partner events to improve knowledge of clients’ employees

2019-20 Senior Analyst, Computacenter.com, HRDirect/Airbus

  • Worked as a senior analyst for Computacenter.com, a leading provider of IT services and solutions, in the Airbus/HRDirect project.
  • Created and managed the knowledge base, ensuring the accuracy, relevance, and accessibility of the information for the agents and customers.
  • Solved complex and escalated problems, applying analytical and critical thinking skills, and providing effective and timely solutions.
  • Trained and coached new and existing agents, enhancing their skills and knowledge and improving their performance and customer satisfaction.

2016-2023 Co-Founder, 11Heroes.com, Fantasy Sports Academy

  • Co-founded 11Heroes.com, a fantasy sports academy that provides web-based training and coaching for fantasy sports enthusiasts.
  • Developed a long-term strategic plan that made 11Heroes the biggest German Daily Fantasy Sports Community
  • Managed the website and admin tasks, ensuring compliance with GDPR and other regulations and optimizing the site performance and user experience.
  • Developed and implemented the content strategy, creating and managing high-quality content for various platforms, such as blogs, podcasts, videos, and social media.
  • Conducted content marketing, promoting the academy’s brand and services through various channels, such as SEO, email, social media, and affiliate marketing.
  • Supervised a team of content creators, editors, and marketers, providing guidance, feedback, and training and ensuring the quality and consistency of the content.

2011-2017 Professional Poker Player

  • Unlike typical cliches, this profession requires focus, strong analytical skills, and decision-making abilities under extreme pressure. No one will last in this environment without a highly competitive mindset, exceptional self-organisation skills, and a dedication to constant improvement.
  • Published “Mastering Pot-Limit Omaha“. Voted in the Top 35 Must Read Poker Books Of All Time,  Top 10 best non-Holdem Poker Books. Chad Holloway, Pokernews.com: “I can confidently say it’s the best poker book on pot-limit Omaha that I’ve ever read.”
  • Practised mindfulness and stress management, staying focused and calm, avoiding tilt and emotional reactions, and coping with pressure and uncertainty.
  • Implemented risk and bankroll management, assessing and managing risks, allocating and diversifying funds, and ensuring financial stability and sustainability.
  • Utilized data tracking and statistical analysis, collecting and interpreting data, identifying patterns and trends, and making informed decisions.

2010-2011 Team Lead & Head of Poker Education, Swerford Holdings Ltd., PokerStrategy.com

  • Managed a team of 8 employees and more than 100 freelancers, resulting in the successful completion of all projects on time and within budget
  • Made the learning materials accessible for beginners by creating guidance and usability
  • Created a structure that maximized usage whilst minimizing frustration
  • Acting as a role model in the German and English Poker Schools by creating best practices
  • Implemented best practices as Senior Consultant for Business Units
  • Improved and developed my team members
See more

2018 Level 1 Analyst, Computacenter.com, HRDirect/Airbus
Tasks: Customer Support (Phone, Email, Chat) Technical Troubleshooting, SAP

2011-2012 Consultant E-Learning, Cardcoaches.net
Tasks: SEO, Business / Content Strategy, Development of Guided Learning, Learning Paths, Content Marketing, Content Creation

2009-2010 Poker Education Expert, Swerford Holdings Ltd., PokerStrategy.com
Tasks: Content Management, Content Creation (articles and videos)

Academic

2007-2008 Assistant lecturer, University of Ulm
Tasks: Lectures and Classes

2005-2006 Lecturer, University of Augsburg, Chair of philosophy
Tasks: Assistant of Professor, Administrative Tasks, Support of PhD Students, Seminars/Classes

2003-2007 Assistant lecturer, University of Augsburg
Tasks: Support for Classes, Administrative Tasks, Replacement of Secretary, Seminar

Other



2006-2008 Creative director/ Assistent of CEO, Wine Expert, Sasse Weinimport GmbH
Tasks: Assistant of CEO, Wine Expertises, Creation of Website, Creation of Product Catalogue, B2C and B2B Support, Warehouse Management, Product Aquisition

2003 Internship, Leibniz Edition Potsdam
Tasks: Analysis of Leibniz‘ Manuscripts (latin/french), Historical and critical analysis of Leibniz‘ quotes, Traveling to find all exisiting references, Editing in Latex, Participation in Workshops

“Für wertvolle Zuarbeiten bedanken wir uns bei Dr. Herbert Okolowitz (Mittelstetten), Sven Schulte M. A. (Berlin) und stud. phil. Armin Weber (Potsdam), die in der Leibniz-Edition Potsdam zum Teil längere Zeit als Praktikanten tätig waren.” Leibniz, Gottfried Wilhelm. In Sämtliche Schriften und Briefe, herausgegeben von der Berlin-Brandenburgischen Akademie der Wissenschaften und der Akademie der Wissenschaften zu Göttingen, vierte Reihe, Politische Schriften, Band 6, 2008, S. XVIII

Tool Proficiencies

  • Google Tool Suite (Slides, Sheets, Docs, Forms, Sites)
  • Microsoft Office Suite
  • WordPress
  • LaTeX
  • Canvas
  • H5P

Familiar With

  • Adobe Suite
  • Linux
  • Mailchimp
  • LMS: Articulate Rise, Articulate Storyline 360, Moodle, Canva
  • CSS, HTML
  • Google Analytics
  • Google Tag Manager

Languages

  • German native
  • English highly proficient
  • Italian highly proficient
  • French fluent
  • Spanish fluent
  • Catalan basics
  • Greek Graecum
  • Latin Latinum

Interests

  • Design: Typography, Photography, Web design
  • Sports: Poker, Football, Chess, E-Sports, Martial Arts (Kendo, Iaido)
  • Books: Literature, Philosophy, Mindfulness, History of Arts